Part of my job in public relations is finding the balance between what the client wants and what the media finds newsworthy.  This is no sim...

Public relations firms are always looking for the freshest angle to get our clients in the best media outlets. If there’s one thing I’ve l...

This past month, I had the difficult task of helping my department’s Internship Committee sort through a pile of resumes for our summer prog...

From the BP oil spill to Gilbert Gottfried’s recent social media snafu, we’ve all seen the damaging headlines splashed across the media. ...

Last week, class was in session at the Loews Hotel, where PPRA’s all-star roster of professors schooled our attendees in Social Media 201. T...