Erin Allsman of Brownstein Group
- Writing is a key component of PR, and your portfolio should showcase your ability
- Internships are generally counted as experience, and you should take initiative, even if there’s no paycheck or job opportunity available
- Show your conversation skills during an interview, and be able to think abstractly about the industry. Don’t just “be” your portfolio
- Professors are wonderful resources when looking to expand your network
- Don’t treat your first job like a social opportunity! Take on your organization’s culture, be a leader, and strive for daily success
- Showing leadership in areas outside of your company and industry broadens your experience and network
- Agencies can offer greater diversity (compared to corporate positions) and allow you to find your niche, while corporate in-house professionals have the ability to focus on one mission
- Networking is extremely important! Spend time putting yourself out there, and take advantage of mentors and informational interviews
- Social media like Facebook and Twitter provides a quick way to get attention from the media and distribute your message. Social media is becoming the driving force behind the press release
- Make an everlasting impression on a potential employer or contact, and stay in touch after your initial meeting
- When asked about salary requirements on an application, try to avoid putting any number down, if possible. During the interview, discuss your desired range to avoid selling yourself short
Thank you again to our panel for sharing this invaluable information!
This blog post was writen by Stephanie Parker. Stephanie is a senior at Drexel University studying Corporate & Public Relations, and will graduate this June. She specializes in social media, online marketing, and copy writing and editing. Stephanie has experience working in the entertainment industry as a past intern for a Pittsburgh-based musician, and currently with a video game design firm in Old City. Outside of work and school, Stephanie is a music buff who enjoys singing and going to local shows. Connect with Stephanie on Twitter or by visiting her website.