Tuesday, December 6, 2011

Recap: Why Public Media Belongs in Your Public Relations Plan - A Program at WHYY

By Nina Scimenes
Recently PPRA partnered with WHYY on an educational breakfast program giving PPRA members an insider’s look at WHYY and Newsworks.   Everyone in attendance left with tips from the experts about how to get a story covered by WHYY. 
WHYY has a special connection with PPRA because that is where Nessa Forman, late Hall of Famer, spent a significant time of her career.  Nessa was The Vice President of Corporate Communications and Public Affairs at WHYY until 2007. Dan Cirucci gave a beautiful tribute to his dear friend Nessa sharing stories about her wonderful work ethics and endearing personality.
After a warm welcome from Arthur Ellis, Executive Director of Communications & Brand Management and Bill Marrazzo, WHYY President and CEO we were introduced to other key individuals who were on the panel sharing tips about how to get stories covered by WHYY and Newsworks.org.
Eugene Sonn, News Director, Susan Greenbaum, Radio Times Producer and Shannon McDonald, Feed Blogger explained what it’s like behind the scene at WHYY and Newsworks.org.  After the panel portion of the program attendees had the option to take a tour of the studios at WHYY Technology Center and Hamilton Public Media Commons.  

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