Event Recap: Leap Into Social Media

On Wednesday, February 29, Aimee Cirucci, Eric Cortes and Jessica Lawlor presented Leap into Social Media with Gen Y, a program for senior level PPRA members. 

The goal of the panel was to provide social media pointers that the senior level members could implement immediately and at little or no cost as well as share knowledge and answer questions. The discussion touched on many social media issues including how much to share, how to respond to negative comments and the best ways to utilize new tools such as Pinterest. 

The social media tips and tricks shared by the panel included:

• Make sure your profile and fan page have a short, custom URL (e.g., www.facebook.com/philabar). Customize your URL by visiting www.facebook.com/username.
• For apps (such as making your YouTube channel a tab on your FB page) check our Involver at involver.com.
• Check out www.pagemodo.com to customize and design your Facebook page.
• Design a customizable Twitter background for your page.
• Draft a social media policy and link to it from all your social media profiles.
• Include feeds from Facebook/Twitter on your website.
• Post links to your Facebook albums on Twitter and LinkedIn to further integrate all of your social media pages.
• Sites like Hootsuite and Tweetdeck allow you to streamline all of your social media accounts.  They make it easy to schedule messages when you will be out of the office, and to track user engagement with your posts.
• Be sure to seek out hashtags that your target audiences are following and using in their tweets.

Philadelphia Public Interest Information Network

A special members only event!

Tuesday, April 24, 2012
8:30 – 10:00 a.m.
Light breakfast will be provided.

Register Now Online for this event or download the Registration PDF

Please join us at another fascinating breakfast meeting for PPRA members only. Neil Budde (pronounced Buddy), the founding CEO of the Philadelphia Public Interest Information Network (PPIIN) will talk about the goals of this collaborative organization intended to help increase the amount and quality of news and information in the Greater Philadelphia region.

In addition to hearing Neil’s vision, he invites input from PPRA members about where we see gaps in news coverage today. Neil brings incredible experience to his new position including founding editor and publisher of The Wall Street Journal Online (WSJ.com) and editor in chief of Yahoo News. 

Location:
Philadelphia Convention & Visitors Bureau
1700 Market Street
Suite 3000
Philadelphia, PA 19103


There is no cost for members to attend, but space is limited to 35 people, so register early!

Deadline to register: Friday, April 20, 2012

2012 Hall of Fame Luncheon Honoring Mark Tarasiewicz

Monday, May 7, 2012
11:30 a.m. – 12:00 p.m. Registration
12:00 p.m. - 1:30 p.m. Lunch and Program

Register Now Online for this event or download the Registration PDF

 On Monday, May 7, 2012 PPRA will induct Mark Tarasiewicz into the Philadelphia Public Relations Association Hall of Fame.

Please join us as we honor Mark at a special event you will not want to miss! 

About Mark Tarasiewicz:
Mark Tarasiewicz is Associate Executive Director of the 13,000-member Philadelphia Bar Association. He recently marked his 17th year with the Bar Association, the oldest association of lawyers in the United States. As director of communications, Mark is the primary point of contact for the news media and also directs the association’s award-winning print and electronic communication vehicles, including The Philadelphia Lawyer magazine. He also served as Senior Communications Manager for Dechert LLP, one of Philadelphia’s largest law firms. Prior to his public relations career, Mark was Managing Editor of the Pennsylvania Law Journal and a reporter for The Legal Intelligencer, the oldest law journal in the United States.

Mark served as President of PPRA in 2006-07 and Chair in 2007-08, and is a recipient of the association's Fast Track Award. He is an adjunct professor of public relations in the Temple University graduate program in Strategic Communication, and has also lectured for the Public Relations Society of America, the American Society of Association Executives, the National Association of Bar Executives (NABE), Penn State University, Villanova University and the University of the Arts.

A three-time recipient of the NABE Luminary Award, Mark is Treasurer of the association's Communications Section and volunteers his time to create education programs for his national legal public relations colleagues as a member of NABE's Program Committee. He has served on the boards of several nonprofit organizations in the Philadelphia region, including the Young Advocates for Mural Arts and the Gay and Lesbian Lawyers of Philadelphia.


Location:
Four Seasons Hotel Philadelphia
One Logan Square
Philadelphia, Pennsylvania 19103-6933

Registration Fees:
$65 Member
$75 Non-Member
$650 Table of Ten

Deadline: Friday, April 27, 2012
Cancellations will be accepted in writing by May 4, 2012. No Refunds after May 4, 2012. No-shows will be billed.