Friday, April 13, 2012

The Economy of PR: A 'how to' discussion about measuring ROI in today's PR landscape

PPRA Evening Program

Wednesday, April 18, 2012
5:30 p.m. – 6:00 p.m. Registration and Cocktail Reception 
6:00 p.m. – 7:30 p.m. Program

Register Now Online for this event.

How much does a single “like” cost? What is the ad equivalency of a retweet? In today’s social media-laden communications landscape PR professionals are being forced to learn and re-learn how to quantify success in their PR campaigns. Join our panel of experts in a discussion about the persistent challenge of demonstrating ROI in public relations. Young professionals will gain strategic insight about how to manage a social media campaign; seasoned practitioners will learn best practices in making measurement more effective and efficient.

Please use the hashtag #MeasuringPR to join the conversation on Twitter before, during and after the event!

Panelists include:
* Rebecca Morley, Vice President, Devine + Partners
* Kwan Morrow, Social Networking Manager, GREGORY|FCA
* Yvette Nunez, Vice President, Fundraising & External Affairs, Congreso de Latinos Unidos
* Farra D'Orazio, Director of Public Relations, Four Seasons Hotel Philadelphia

The Racquet Club
215 South 16th Street
Philadelphia, PA 19102

Registration Fees:
$45 for PPRA members
$60 for non-members
$25 for students
Additional $5 for Walk-ins 
* Hors d’ouevres and one drink included in registration fee. Cash bar available for additional drinks.

Deadline: Monday, April 16, 2012
Cancellations will be accepted in writing by April 16, 2012. No Refunds after April 16, 2012. No-shows will be billed.

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