Matt Cabrey Welcomed Into PPRA's Hall of Fame

On Tuesday, May 10th Matt Cabrey was inducted into PPRA's Hall of Fame. Each year PPRA hosts a luncheon to honor the new inductee making it an annual signature event. Matt is a part of Shire Pharmaceuticals’ international corporate communications team but his public relations talents and passionate demeanor goes well beyond his role at Shire. 

The Rittenhouse Hotel's grand ballroom was filled with Matt's friends, families, colleagues and fellow PPRA members.  Some guests knew Matt better than others but everyone left feeling a deeper connection with him because of the intimate setting.  Before lunch was served he even made his way around the room greeting each table to welcome them and thank them for being a part of this monumental day.

Fittingly, Karin Phillips, Community Affairs Director of KYW Newsradio1060, was the emcee for the program.  She and Matt both are consistently making an impact on the community helping locally based charities find a voice and putting visions into actions.

Guests at the luncheon were invited to donate can goods for Philabundance and children’s socks and underwear for Cradles to Crayons, two local charities that Matt is extremely involved in.  This also goes along with PPRA’s philosophy of making connections and bettering our community. 

The honorable Michael A. Nutter, mayor of the city of Philadelphia, was among the many who paid tribute to Matt’s dedicated work in the city of Brotherly Love.  Mayor Nutter presented Matt with a citation of the city thanking him for all of the charity work making the city a better place.  Ironically, just before mayor Nutter arrived to the luncheon he received 30 donated laptops at City Hall from Shire’s team that Matt leads.  The laptops are for student programs that are in need of them to meet their goals. Mayor Nutter shared his gratitude with everyone.

Angus Russell, CEO of Shire Pharmaceuticals, was the keynote speaker who praised Matt for his humble efforts in bettering Shire Pharmaceuticals and the global community.  Shire Pharmaceuticals has grown so much since Matt began working there in 2004.  When he joined the team he was one of 43 employees working at the Shire Chesterbrook campus and today it is home to more than 1,000 employees.

Making connections was the topic of many of the remarks made by the guest speakers including Allison Grove, Principal of g2 Communications, Mike Troupe, Vice President, Facilities of YMCA of Philadelphia & Vicinity and Lisa Cetroni, Matt’s former elementary school teacher at Our Lady of Lourdes.  Several weeks ago Matt invited each of them to make remarks because the connections he made with them at different stages of his life and career made a lasting impression.

Long before his career began he was already making positive impacts in his community in the Overbrook neighborhood of Philadelphia. Lisa Cetroni’s remarks stood out from the others on Tuesday because of her unique connection with the young Matt Cabrey.  She had the honor to be his elementary school teacher in both 4^th and 7^th grade at Our Lady of Lourdes Catholic School. Lisa currently is a teacher at St. Anne’s-Belfield School in Virginia and traveled back to Philadelphia just for this occasion proving how highly she thinks of Matt.  She shared fond memories of Matt being a role model in his class.  Lisa even recalled his “endearing uni-brow” and pastel leisure suite he sported for his class portrait. Matt ended up being the valedictorian of his elementary school in 8^th grade making Lisa very proud. 

A very exciting moment took place near the end of the program when Eddie Bruce performed a surprise rendition of the song “Always Look on the Bright Side of Life”.  The lyrics were altered by to fit Matt’s personal experiences and his warm personality.  It was a big hit and Matt was so pleased to have his close friend Eddie there for him.

The program concluded with Beth Archer, PPRA president along with Hall of Fame Luncheon Co-chairs Sharla Feldcher and Larry Rubin presenting the official Hall of Fame plaque to Matt.  He is now a member of the legendary group of Philadelphia’s finest professional communicators, the PPRA Hall of Fame.

PPRA Hall of Fame Members

2011 Matt Cabrey

2010 Lisa Simon

2009 Ellen Toplin

2008 Nina Zucker

2007 David Brown

2006 Bonnie Squires

2005 Ike Richman

2004 Anne Klein

2003 Dan Circucci

2002 Nessa Forman

2001 Joanne Calabria

2000 Brian Tierney

1999 Shelley Picker

1998 Dr. Jean Bradey

1997 Larry Rubin

1996 Judith Garfinkel

1995 Sharla Feldscher

1993 Richard A. Doran

1992 Harry R. Belinger

1991 J. William Jones

1990 Anthony P. Zecca

1989 C. Allan Laferty

1988 Abe Rosen & Allen Sommers

1987 Charles F. Schalch

1986 Sally Berlin

1985 Stephen R. Lawrence

1984 Shirley Bonnem

1983 Thelma Gray

1982 Gloria Hochman

1981 R. Mitchell Thomas

1979 Martha A. Gable

1977 Clifford Brenner

1976 Sylvia Kauders

1975 Christian T. Mattie, Jr.

1973 Milton A. Eisenberg

1972 Reginald E. Beauchamp

Thank you to the committee who helped plan this wonderful event!

PPRA Hall of Fame Committee

Sharla Feldscher, co-chair

Larry Rubin, co-chair

Kera Armstrong

Emily Berish

Shirley Bonnem

Lisette Bralow

Michael Cavacini

Christina Crews

Ellen Feist

Ricki Greenwood

Sylvia Kauders

Nina Scimenes

Lisa Simon

Bonnie Squires

Mark Tarasiewicz

Below are a few photos from the day's event:

Beth Archer, PPRA President, along with Hall of Fame Co-chairs Sharla Fleldscher and Larry Rubin present the Hall of Fame plaque to Matt Cabrey

Mayor Nutter presents Matt citation from the city of Philadelphia photographed with Beth Archer, PPRA President, Karin Phillips, KYW Newsradio 1060 along  and Angus Russel, CEO of Shire Pharmaceuticals

PPRA Hall of Fame members at the luncheon along with inductee, Matt Cabrey

This blog post was written by Nina Scimenes. She has been an active PPRA member since 2005 and is currently a part of the Hall of Fame Luncheon committee. After graduating from Cabrini College with a Communications degree in 2006 Nina went on to do PR at various organizations and now she is the temporary Marketing Manager of Girl Scouts of Eastern Pennsylvania. This year Nina has also been a PR Consultant for Rock to the Future, a local non-profit that is benefiting from pro-bono PR from PPRA members. When she is not immersed in PR work she is blogging on her new blog, Always a Brunette, and training for her next triathlon. Last year she completed her first triathlon in Philadelphia and is brave enough to go back from more including a swim in the Schuylkill River.

PIFA Created an Army of Bloggers

An army of bloggers took the city by storm to promote PIFA

Photo Credit , George Widman    

How do you get the word out about 135 events over a three-week time period? Create an army of bloggers. That’s what Philadelphia International Festival of the Arts (PIFA) did.

PIFA is inspired by the Kimmel Center and they incorporated partnerships and collaborations with hundreds of artists, organizations and individuals from around the globe. It was nearly impossible to ignore the presence that the inaugural PIFA had in our city recently (4/7/11-5/1/11). No, I am not referring to the giant Ferris wheel or aerial dancers on Broad Street last Saturday for the PIFA Street Fair, I am referring to the non-stop social media presence that PIFA had on Twitter, Facebook, Foursquare and approximately 30 blogs!
 
Nina Zucker Associates, local boutique public relations firm, represents PIFA and worked closely with Dafni Comerota of the Kimmel Center on the PIFA campaign.They were given the challenge of reaching a broad audience to include a younger crowd that doesn’t typically get involved in the arts and cultural community.

“Out of that challenge, we tapped Ed Salvato, a journalist and social media specialist who was brought on board to oversee social media strategy and create the campaign. As a result, the blogger army was born,” Nina Zucker, President of Nina Zucker Associates and member of PPRA’s Hall of Fame, said.

Reaching a broad diverse audience, many types of bloggers were included: mommy bloggers such as Frugal Philly Mom, arts bloggers, gossip bloggers such as Philly Chit Chat, as well as other local Philadelphia popular blogs including my own independent blog, Always a Brunette. Bloggers from Canada, France and the UK were also part of PIFA’s army of bloggers.

PIFA created its own Twitter handle, Facebook page and YouTube channel so that the bloggers could post their links onto the different platforms. The hashtag #PIFAphilly was trending on Twitter several times prior to the festival as well as during the festival.

PIFA’s army of bloggers certainly helped draw in the crowds with over 100,000 people visiting the Kimmel Center Plaza for the Eiffel Tower light shows two times each night and 150,000 attendees to the Street Fair on Broad Street.

The tremendous success, “Was a result of the fact that we merged traditional media and PR/marketing tactics with new and social media efforts,” said Zucker.

When Salvato was asked if he would include an army of blogger again if he had the opportunity to work with PIFA in the future, he simply answered, “Absolutely.”
 
This blog post was written by Nina Scimenes. She has been an active PPRA member since 2005 and is currently a part of the Hall of Fame Luncheon committee. After graduating from Cabrini College with a Communications degree in 2006 Nina went on to do PR at various organizations and now she is the temporary Marketing Manager of Girl Scouts of Eastern Pennsylvania. This year Nina has also been a PR Consultant for Rock to the Future, a local non-profit that is benefiting from pro-bono PR from PPRA members. When she is not immersed in PR work she is blogging on her new blog, Always a Brunette, and training for her next triathlon. Last year she completed her first triathlon in Philadelphia and is brave enough to go back from more including a swim in the Schuylkill River.

PR Experts Assist New Non-Profit, Rock to the Future

Rock to the Future is one of the local non-profits selected to receive pro-bono public relations consulting from PPRA’s PRoactive committee. They are helping Rock to the Future develop a strong image in the community as well as in the media through writing and distributing press releases, promoting local concerts and re-designing their brochure.

Rock to the Future, founded just last year, is the only program of its kind in the city, which combines an afterschool music education and youth development program, at no cost to students. The participants of the program are Philadelphia students between the ages 9-14. Students learn to play an instrument – their choice of guitar, bass guitar, drums, vocals or keyboards – and also receive homework help. Students attend the program every day after school at the Atonement Lutheran Church in the Fishtown section of Philadelphia. During the course of the school year, the students will work together to write new, original music.

PRoactive is promoting a benefit concert on April 30th at Danger Danger Gallery where four local bands will play in to support Rock to the Future. Jessica McKay, Founding Director of Rock to the Future, performs in one of the local bands putting on the concert, Conversations with Enemies. Tickets are available at the door for $10. The benefit will take place in West Philadelphia at the Danger Danger Gallery, 5013 Baltimore Ave, Philadelphia, Pa., on April 30 at 8:00 p.m. Come out and support this important organization while enjoying a variety of music!

For more information about Rock to the Future visit www.phillyrock.org.

This blog post was written by Nina Scimenes. Nina Scimenes has been an active PPRA member since 2005. After graduating from Cabrini College with a Communications degree in 2006 she went on to do PR and fundraising at Laurel House, then most recently she was the marketing coordinator at Crowne Plaza Philadelphia Hotel, now she is a freelancer at Brides Philadelphia Magazine. This year Nina has also been a PR Consultant for Rock to the Future, a local non-profit that is benefiting from pro-bono PR from PPRA members. When she is not immersed in PR work she is most likely training for her next triathlon. Last year she completed her first triathlon in Philadelphia and is brave enough to go back from more including a swim in the Schuylkill River.