Leap into Social Media with Gen Y

Senior Level Program

 

Wednesday, February 29, 2012

8:30 a.m. – 9:00 a.m. Registration, Networking & Breakfast
9:00 a.m. – 10:30 a.m. Program 

Register Now Online for this event or download the Registration PDF

Having trouble ‘leaping’ into the new social media? Call the younger generation! Three young PR practitioners will teach you everything you need and want to know about using the social media to enhance your work. YouTube, Facebook, Twitter, LinkedIn--got questions? They’ve got answers!

On this Leap-Year Day, we seek to make a match with the traditional and the new. Don’t miss this great opportunity. Bring your smartphone, tablet, or laptop to this working session and learn the tips and tricks to connect with the media, the bloggers, and your audience.  

Panelists include:
• Aimee Cirucci, Communications Manager, Philadelphia Bar Association
• Eric Cortes, Marketing and Promotions Coordinator, WWSI-Telemundo Philadelphia
• Jessica Lawlor, Marketing and Communications Coordinator, Visit Bucks County

Location:

Philadelphia Bar Association
10th Floor Board Room
1101 Market Street
Philadelphia, PA 19107
ID required for admission to the building.  

Recession Special: $14.99
Reserve Promptly – Space is limited

Senior Level PPRA Members Only. Senior level is defined as PPRA members who have been in PR for at least 10 years. 

Deadline: Monday, February 27, 2012
Cancellations will be accepted in writing by February 27, 2012. No Refunds after February 27, 2012. No-shows will be billed.

Your Resume Speaks to Me, It Literally Did

Social media is changing how consumers and companies interact, that much is clear, but it is also changing how employers (and job seekers) are connecting on a previously unimagined variety of levels. Mobile technology is evolving, growing, consuming, and inundating every known subject area of PR and now it is influencing career paths.

The problem is a common one and many graduates who are now toiling away behind their computer screen or tablets are faced with a new spin on the traditional job search. 

“How do I make a traditional document feel unique?” 

"Do I need my own website?"    

"Who should I follow on Twitter?"

"How much information is too much?"    

 "Am I over-thinking this?"

Stephen D. Vujevich, a transplanted Pittsburgh native, self-proclaimed social media addict, and now a recent Communications-Public Relations graduate from Immaculata University is taking matters into his own hands, and utilizing the resume creativity that has been featured in one of Mashable’s latest stories.

He designed and launched his own personal webpage, tied in a Facebook fan page, added professional Twitter name adjustment, a LinkedIn, a Livestream show, and the list goes on.  It seemed that none of these approaches, despite his experience, were gaining enough attention from prospective employers.

Riddled with resume advice from workshops, advisors, professionals, and professors, something caught Vujevich’s eye in the form of Victor Petit’s “Content-Rich Resume” video. “I knew that when I first saw this concept passed around online that I needed to develop my own. It’s perfectly brandable; it’s bold and unique,” Vujevich proclaimed. Petit’s and Vujevich’s foray into more untraditional approaches to personal branding are not alone and in outstanding company.

Vujevich is now implementing QR code tech and fusing it with YouTube and his traditional black and white resume, is starting to turn some heads in the local industry, and has Five Tips for Creativity for fellow jobseekers:

1. Force Yourself to Think – Ask yourself, family, and friends what distinguishes you as a person and possibly transform it into a focus group scenario. 
2. Pick Keywords – Utilize words that describe your experience and your personality and paint a vibrant and unique image of yourself.   
3. Creative, not Crazy – DO NOT think that by planning some outlandish stunt or alternative way to garner attention that it is “backlash-proof.” Use your commonsense. 
4. Be Not Afraid – Ask for help, look to network, inquire from professionals, and dare to be different in your job hunt. We’re not going to bite. We understand. 
5. Embrace Tomorrow’s Technology – Just because you have an iPhone does not grant you omnipotent knowledge. Take time to research what is next in mobile tech and how it can benefit you.  

Stephen Vujevich is a new PR pro with a sweet spot for SM.  Earlier this month he received his bachelor’s degree in Communication and PR from Immaculata University, he has been quoted in two national AP articles related to social media, and is now acting as a volunteer SM consultant for the Cristo Rey Philadelphia High School project. Peruse www.stephendvujevich.com to find out what Stephen is working on next.

Spreadin’ the Love through Social Media

Every year, Philabundance, the region’s largest hunger relief organization, sees a spike in donations, volunteers and overall interest in the organization around the holidays, end of October through the end of December. And every year, like clockwork, donations, volunteers and interest drop significantly once January hits.

In an effort to keep Philabundance and hunger top of mind for supporters during the ‘after holiday slump’, Philabundance needed a way to increase food donations and overall awareness. Hence, Spread the Love was born, a two week virtual food drive securing peanut butter & jelly from a local grocer for every “like” Philabundance received on Facebook.  The concept of Spread the Love was inspired by both the viral nature of the campaign and the Valentine’s Day time frame.

The Goal

Spread the Love was designed as a Valentine’s themed social media campaign. The goal was to grow our Facebook fan page “likes” while engaging current and new supporters as well as growing our eNewsletter subscription base.

The Incentive

Our first step was to find incentives for potential supporters. We decided to hold a virtual food drive through Facebook to increase our “likes” and offered a chance at winning a $500 travel voucher from US Air for signing up for FreshNews, our eNewsletter or forwarding FreshNews to a friend.

Partners

In order to hold a virtual food drive, Philabundance needed to secure a food industry partner that was willing to donate. ShopRite agreed to partner with Philabundance for Spread the Love and would donate a jar of peanut butter or jelly for every new “like” Philabundance received on Facebook.

US Airways, the official airline of Philabundance, offered Philabundance a $500 travel voucher to raffle off through a social media push- Spread the Love was a perfect opportunity.

Mix 106 partnered as the media sponsor and aired PSA’s promoting the two week long food drive and hosted a charity badge on their website where monetary donations could be made for purchase of pb&j.

Suburban Square partnered with Philabundance for the Spread the Love event held near the end of the campaign.

Execution

Philabundance pushed this opportunity out through our eNewsletter, Facebook and Twitter. Strategically targeted tweets and Facebook posts encouraged current supporters to invite members of their network to join Philabundance’s network in order to provide a jar or peanut butter or jelly to neighbors in need.

Local papers and blogs were alerted of the virtual food drive and encouraged their readers to participate. We secured coverage from Action News, Examiner.com, WHYY’s News Works and KYW.

The Spread the Love event was held at a local farmers market to help close out the campaign. Supporters could drop off PB&J donations in person and sign up for our eNewsletter for chances at the $500 travel voucher.

Results

This campaign was extremely successful for Philabundance. In two weeks, Philabundance gained more than 4800 news fans. As a result, more than 4800 jars of peanut butter and jelly were delivered to Philabundance from ShopRite. We also gained more than 230 new eNewsletter subscriptions and Philabundance saw an increase of nearly 95% in web traffic. We were able to track all of these statistics through Facebook analytics and our own website statistics.

With a little creativity and some TLC, executing a successful social media campaign can be very rewarding and your results have the potential to grow each year the campaign is conducted. Check out Mashable for a breakdown of what others have done in the past. Have you ever helped drive a social media campaign for your company or client? How did it work out?  

Lindsay Bues currently serves as Public Relations Coordinator at Philabundance, the Delaware Valley’s largest hunger relief organization. As PR Coordinator, Lindsay is responsible for expanding relationships with regional media and increasing Philabundance’s visibility throughout the region. She recently graduated from Temple University with a degree in Strategic and Organizational Communication in 2009. While at Temple, Lindsay served as chapter president of Temple’s Public Relations Student Society of America (PRSSA).

PIFA Created an Army of Bloggers

An army of bloggers took the city by storm to promote PIFA

Photo Credit , George Widman    

How do you get the word out about 135 events over a three-week time period? Create an army of bloggers. That’s what Philadelphia International Festival of the Arts (PIFA) did.

PIFA is inspired by the Kimmel Center and they incorporated partnerships and collaborations with hundreds of artists, organizations and individuals from around the globe. It was nearly impossible to ignore the presence that the inaugural PIFA had in our city recently (4/7/11-5/1/11). No, I am not referring to the giant Ferris wheel or aerial dancers on Broad Street last Saturday for the PIFA Street Fair, I am referring to the non-stop social media presence that PIFA had on Twitter, Facebook, Foursquare and approximately 30 blogs!
 
Nina Zucker Associates, local boutique public relations firm, represents PIFA and worked closely with Dafni Comerota of the Kimmel Center on the PIFA campaign.They were given the challenge of reaching a broad audience to include a younger crowd that doesn’t typically get involved in the arts and cultural community.

“Out of that challenge, we tapped Ed Salvato, a journalist and social media specialist who was brought on board to oversee social media strategy and create the campaign. As a result, the blogger army was born,” Nina Zucker, President of Nina Zucker Associates and member of PPRA’s Hall of Fame, said.

Reaching a broad diverse audience, many types of bloggers were included: mommy bloggers such as Frugal Philly Mom, arts bloggers, gossip bloggers such as Philly Chit Chat, as well as other local Philadelphia popular blogs including my own independent blog, Always a Brunette. Bloggers from Canada, France and the UK were also part of PIFA’s army of bloggers.

PIFA created its own Twitter handle, Facebook page and YouTube channel so that the bloggers could post their links onto the different platforms. The hashtag #PIFAphilly was trending on Twitter several times prior to the festival as well as during the festival.

PIFA’s army of bloggers certainly helped draw in the crowds with over 100,000 people visiting the Kimmel Center Plaza for the Eiffel Tower light shows two times each night and 150,000 attendees to the Street Fair on Broad Street.

The tremendous success, “Was a result of the fact that we merged traditional media and PR/marketing tactics with new and social media efforts,” said Zucker.

When Salvato was asked if he would include an army of blogger again if he had the opportunity to work with PIFA in the future, he simply answered, “Absolutely.”
 
This blog post was written by Nina Scimenes. She has been an active PPRA member since 2005 and is currently a part of the Hall of Fame Luncheon committee. After graduating from Cabrini College with a Communications degree in 2006 Nina went on to do PR at various organizations and now she is the temporary Marketing Manager of Girl Scouts of Eastern Pennsylvania. This year Nina has also been a PR Consultant for Rock to the Future, a local non-profit that is benefiting from pro-bono PR from PPRA members. When she is not immersed in PR work she is blogging on her new blog, Always a Brunette, and training for her next triathlon. Last year she completed her first triathlon in Philadelphia and is brave enough to go back from more including a swim in the Schuylkill River.

Five Days, Five Easy Tips for Increasing Your Facebook Fanpage Likes This Week

Welcome to the Facebook Era - where being "liked" has never been so important, especially for businesses. What can you do if your Facebook fanpage isn't garnering the coveted likes that mean you're expanding your audience? Counter fanpage envy with these five quick tips to expand and engage your Facebook audience this business week:

MONDAY - Post a photo

The old cliche is true, and on Facebook where a thousand words are quick to turn off visitors, photos do quite the opposite by pulling viewers in without the technical glitches that can come with video. Look through your company's archives or walk around the office with your smartphone and snap some interesting shots.

TUESDAY - Get personal

By now we should all know that Facebook isn't a place to sell, sell, sell, but what it is for then? Mainly, it's a place to connect and one of the best ways to do that is by sharing the personal side of your business. Have a company picnic planned for this week? Supporting a worthy local charity? Hosting business partners from Omaha? Share it on Facebook!

WEDNESDAY - Ask a question

Keep the conversation two sided and let fans talk about what is likely their favorite topic - themselves! Post a question and then monitor and respond to the replies. It could be as simple as "what's for lunch?" or designed to gather unique information to help your business.

THURSDAY - Pay it forward

As a fanpage administrator, you can "like" other fanpages. Search Facebook for vendors and business partners and then pay it forward by liking their pages. This will benefit your page since you'll now be able to see and share their latest news on your newsfeed and you can use the @ symbol to mention them in posts. Additionally, for PR people, liking publications/stations/reporters you hope to pitch helps you to quickly see what they are covering and share information with them.

FRIDAY - Commit to next week

One of the keys to building your fanpage is posting regularly, so now is the time to start thinking about next week. How often can you commit to posting a week? What news will you have to share? I recommend creating a loose schedule to keep yourself accountable and organized. Then, if you won't be posting on the weekend, say "TGIF" to your fans, remind them that you'll be back next week and leave the office with the knowledge that you're expanding your audience!

Aimee Cirucci is web communications specialist for a local toy company. She has been an adjunct instructor in strategic communication at Temple University, is a faculty candidate in communication at the University of Phoenix, and can be reached at www.cirucci.com.

Social Media Tips & Tricks with Ben Grossman

Back by popular demand, Ben Grossman, Communications Strategist at Oxford Communications, will return to PPRA to share his favorite social media tips and tricks! Ben joined us in February to provide insight into the complex world of social media, and PPRA members made it clear that they wanted to hear even more. Now’s your chance to ask him those pressing social media questions that have been on your mind and to hear his advice on the most effective ways to get the most out of your social media efforts. This informal setting will provide the perfect opportunity for plenty of Q&A time so you can “pick Ben’s brain” on the social media issues that matter most to you.

Date:
Tuesday, April 12, 2011

Time:
5:30 PM – 6:30 PM Registration & Cocktail Hour
6:30 PM – 7:30 PM Program

Location:
Kokopelli Restaurant & Tequila Bar
1904 Chestnut Street
2nd Floor
Philadelphia, PA 19103

Registration Fees:
$45 for PPRA Members
$60 for Non-Members
$25 for Students
$5 additional fee for walk-ins

For a sneak peek of the kinds of tips and tricks that will be presented at the event, check out this Mashable interview with Ben Grossman regarding Facebook’s new “Questions” feature by clicking here.

Want to register? Click here and visit the PPRA event registration page.

Winging It: Live Tweeting Lessons Learned

You’ve visited the registration table and donned your name tag, networked with other attendees and selected your seat. As the event emcee crosses the stage and approaches the podium, you ready your smart phone, prepared to send your first tweet about the event starting. The emcee opens his mouth…and requests all attendees turn off their
cell phones.

Huh?

If you’re confused and put off by this turn of events, you’re not alone. When my colleague – who actually experienced this “anti-social” announcement firsthand – relayed this story to
me, I was quick to respond with my own frustrating experience.

In attendance at a communication association event, I immersed myself in translating the keynote address into tweet-friendly snippets. With soft, unobtrusive tap-tap-taps, I hashtagged my way to messages retweeted by the speaker’s organization, and other interested PR professionals. Halfway through the talk, however, one woman at my table– who had made her less-than-enthusiastic opinion of Twitter quite apparent before the program began – told me to turn around and hold my BlackBerry below the table “if I insisted on using it right now.”

Despite the increasing prevalence of social media, and number of individuals accessing these apps through their phones – 31% of all mobile consumers in the U.S. own smart phones, cell phones with app-based, web-enabled operating, according to a December 2010 Nielsen
study – these two occurrences clearly point to the fact that not everyone is ready to embrace this form of communication.

There are ways, however, to smooth any feathers ruffled by individuals prone to squawking at live tweeters. Please note several of the following suggestions are easiest to achieve if you can converse with the organizers prior to the day of the event.

Consider the (crowd’s) source
Know your attendees, and be prepared for professionals who have embraced social media as part of their 9-to-5 identities – such as communication professionals – to naturally feel inclined to tweet from the event.

Rephrase the reminder
Suggest the reminder to turn off cell phones be modified to kindly request attendees place their phones on silent.

“Pound” the pavement
Encourage the event organizers to select a hashtag to accompany all event-related tweets, and announce it at the start of the program.

Wear your handle on your sleeve
Recommend that name tags include Twitter handles on them, or ribbons identifying the individuals who will be live tweeting the event. Even better, propose providing a table or designated area (or tweet-up) for anyone who plans to tweet about the program.

Meet, greet and tweet
Introduce yourself to anyone you may not know at your table, or sitting in your immediate area. Take some time before the event starts to converse about social media. Find out if anyone else is active on Twitter, and if so, what their handles are. And mention you plan to tweet throughout the event, so no one misinterprets your phone-focused nonverbal behavior for emailing or other inattentive multitasking.

What tips for encouraging live tweeters to participate actively would you add? Have you ever been on the receiving end of negative opinions about posting social media updates in public? Do you encourage live tweeting at your association events?

This blog post was written by Margot Mackay and originally appeared on the Association Headquarter blog here.  This blog post was written by Margot D. MacKay. Margot is a Public Relations Coordinator at Mt. Laurel NJ-based Association Headquarters, Inc. (AH). In this capacity, Margot services a variety of non-profit associations, providing strategic communications, social media expertise and media relations solutions. Margot graduated from Villanova University in 2005 with a Bachelor of Arts degree in Communication, and earned a Master of Science in Public Relations from Boston University  in2007. She enjoys connecting with PR professionals on LinkedIn, and tweets regularly from @msbruschetta, conversing with local, national and international practitioners, as well as lovers of fitness, food and Philly. 

Mobile Technology: Changing the Way We Do Business

On March 3, the Greater Philadelphia Chamber of Commerce hosted a Mobile Technology event held at the Hub Meeting & Event Center in Center City. Professionals from various industries gathered to learn more about emerging trends in the wireless technology sector.

The keynote speaker, Vivek Kundra, U.S. Chief Information Officer, spoke about closing the technology gap. He discussed the Obama administration’s priorities concerning mobile technology in the coming months. He cited statistics that indicated that there has been a rapid growth of mobile devices. This growth has created a global consumer that often uses their wireless device as a primary connection to the Internet.

One priority of the administration has been to promote entrepreneurism and innovation. Kundra talked about working with startup companies in Silicon Valley and their cutting-edge thinking in mobile application development. Their focus is working with American start-up companies to make sure we remain competitive in the global economy.

Kundra went on to identify more trends to follow such as consumers moving to one device for personal and professional use and the money saving strategy of moving files to cloud computing. He sited some interesting numbers: more than 350,000 apps for the iPhone and more than 150,000 for the Android platform are on the marketplace today. Even with all these application, new ones are being developed at an astounding speed.

He spoke about faster and more ubiquitous networks, cheaper and more powerful processors and in the future, billions of sensors becoming part of a hybrid Internet. I have to be honest, the future he talked about sounded so cool! In addition, some of the other Obama priorities include providing at least 98 percent of Americans with access to 4G high-speed wireless and pouring $3 billion into a wireless innovation fund.

Public relations professionals need to keep up with the emerging trends and ways to reach their target audiences. New gadgets are rolled out constantly, the mobile consumer will continue to access their information via a wireless device, are you reaching them?

This blog post was written by Amanda Walsh. Amanda Walsh has a passion for integrated communications, social media and emerging technologies. She joined the public relations and marketing agency, Furia Rubel, in 2008 as a dedicated blogger and social media strategist. In 2010 she was promoted to Account Coordinator. Whether she’s using social media outlets to spread the good news about clients, conducting media outreach to regional publications or bloggers, or expressing opinions concerning industry news on Furia Rubel’s ThePRLawyer blog, Amanda is energized by all aspects of integrated communications. She can be found on Twitter or LinkedIn.

Facebook Revolution

Facebook has revolutionized the way people do a multitude of things.  From scheduling events, to posting pictures, to a unique and cost-efficient way for companies to interact with their target markets, Facebook has become a resource that individuals use worldwide.  As a 2010 graduate of Temple University, I know that the curriculum in my Public Relations classes changed as a result of the ever-increasing demand for social media knowledge.  I learned how to use Facebook, Twitter, and YouTube strategically and professionally.  Then I learned from PR pros that social media was what could set young professionals apart from others generations. 

What I didn’t learn in college was that Facebook was actually going to help start a revolution in countries far from Philadelphia.

In an article titled, “Why not call it a Facebook revolution?” by Chris Taylor for CNN, I read about how instrumental Facebook was in helping Egyptians to come together and start a revolution, and how Tunisians used Twitter to get people out into the streets.  Even though people in those countries were using social media to organize around important issues, experts aren’t convinced that those tools played too big of a part. 

"People protested and brought down governments before Facebook was invented," the New Yorker's Malcolm Gladwell opined on February 2. A few weeks later, The Financial Times' Gideon Rachman reminded us that "the French managed to storm the Bastille without the help of Twitter -- and the Bolsheviks took the Winter Palace without pausing to post photos of each other on Facebook."

These conflicting ideas got me thinking about just how many ways Facebook can be utilized.  PR pros use it as a way to get their clients out into the public.  Others use it as a way to keep in touch.  Revolutionaries use it to organize.  Where will it go next?

I find it exciting to think about how Facebook and other social media tools will be used by people around the world in the coming years.  What are you going to do with it next?

Want to read the article?  Check it out here.

This blog post was written by Melissa Marsili.  Melissa is a 2010 Temple University graduate now working in marketing at a non-profit organization in Center City, Philadelphia.  As Newsletter Chair for PPRA, Melissa works to gather interesting and helpful information for the monthly newsletter.  You can find Melissa on Twitter or on LinkedIn.

Social Media 201 Takes Participants to the Next Level

Last week, class was in session at the Loews Hotel, where PPRA’s all-star roster of professors schooled our attendees in Social Media 201. The panelists delved deeper than how to set up a Facebook account or what a hashtag is (ours was #PhillySM201). Instead, the room was a-Twitter while discussing strategic ways to measure and track social media and how to use social media to reach target demographics.

Carole Felton, of Carole Felton Communications served as our fabulous moderator.

If you couldn’t sign in for the live-tweets on the panel, here’s what you missed:

Eric Cortes,  media relations specialist at the Greater Philadelphia Tourism Marketing Corporation, started on Facebook when it was still just a fun tool for college kids. Now, Eric manages social media efforts to target Hispanic travelers - last year alone, there were 16 million – and bring them to Philadelphia. Through his research, Eric found that most Hispanics only have internet on their smart phones, not at home, so they most frequently use location-based social media sites such as FourSquare and FoodSpotting. He also used his knowledge to create and launch a video campaign on Twitter, featuring famous Hispanics from the area.

Eric’s takeaway: Determine what mediums your audience is using, and tailor your information to capture their interest and drive them back to your website.

Director of Social Media Nichole Kelly,  from CareOne Services opened her topic with the questions, Should you use social media to deal with a crisis? Will it help or will it hurt? The simple answer: Yes, yes, and yes. Crises can spark from a big snafu and third party involvement, or from a string of negative comments made on earned media placements. Either way, Nichole believes that responding directly and genuinely is essential. Social media is a great medium to reach your constituents, since the community of supporters has already been built, but you have to be careful how you approach them. Companies have to leave behind corporate speak, defensive jabs, and ‘no comment’s. People want to hear from another human being instead of a company, so Nichole suggested responding as yourself - an individual within the company rather than the overall company itself.

Nichole’s pointer: Monitor your social media channels and comment sections for potential situations. If it scares you to respond to a comment, then you must respond!
　
For Oxford Communications strategist Ben Grossman, how to give value to social media compared to other marketing/PR efforts is a tricky business. Traditional ROI can be misleading when applied to Facebook or Twitter, and fails to recognize the other benefits like curbing costs or building communities of supporters. Ben recommended setting concrete goals for a social media campaign, which would then be used to gauge success. Looking to build up your brand presence? Consider ROBI (return on brand investment) measurements. Do you want life-long customers rather than the one-time sale? Move toward ROCI (return on customer investment). It’s all about tailoring measurements to specific goals, because a one-size-fits-all approach won’t work with social media.

Ben’s final tip: Have a goal in mind before building strategy – there’s always room to change strategies to better meet goals. Make sure that social media goals tie to business/marketing objectives, too.
　
To close out the panel, Mark Lazen, Chief Technology Officer of Social Media Today, looked at the changing landscape of media. Mark identified a new breed of ‘young guns’ taking to blogs and online communities and gaining status as influencers in their respective industries. Gone are the days when being a writer for The New York Times was the only way to get noticed as a journalist. The barrier to entry is lower, and now anybody that is a compelling writer/communicator with a likeable edge can catapult to influencer status. In fact, Mark pointed out that many journalists and analysts from various industries from failed business models have turned to blogging for this very reason. For this reason, PR pros have to broaden their definition of media targets to incorporate these new voices.

Mark’s advice: Be ruthless in your choices of social media, and tag links to follow analytics.

And what would a blog about social media be without including tweets from our attendees? These are the things that struck our audience the most:

@NinaScim: "Handle people without making them feel handled" - nichole kelly #phillysm201
@kathleen_elaine Always respond the comments, positive or negative, on your SM sites. Remember - everything is indexed online. #phillysm201
@damienwoods We're talking trolls here at #phillysm201 - are grenades next? Stay tuned.
@stephtakach Takeaways: From MKTG: don't just jump in, set goals and strategize. From crisis: don't wait until it's too late. @BenGrossman #phillysm201
@mkaisr Each effort is a tiny brick in the wall of perception, even when it appears to be dumb & even senseless -@ThisIsSethsBlog #PhillySM201 #ROBI
　
Join us for our next panel event "Public Relations Careers 101" on April 4th!

This blog post was written by Christine Guerrini. Christine Guerrini is a member of the public relations team at Tierney agency in Center City Philadelphia. A Villanova grad, Christine specializes in media relations, social media and research. She has worked with clients in non-profit, law, technology, hospitality, and B2B fields. Outside of work, Christine is an avid fan of the Arts, whether exploring museums or sitting down with a novel. Connect with Christine on Twitter (@CMGuerrini) or at http://www.linkedin.com/in/christineguerrini .
　
Note from the editor: Thank you SO much Christine for live-tweeting #PhillySM201!