Wednesday, March 16, 2011

Crisis PR & Reputation Management: What To Do When You Become The Headline

PA teacher suspended over online blasts at students.

BP oil spill could have been prevented.

Toyota's late recall raises questions about its credibility.

These are not the headlines and front page stories we hope for in the PR industry. But if you find your company in the midst of public controversy, will you be prepared? Our panel of experts will simulate real life crisis scenarios, demonstrating how to think on your feet, handle tough questions, and deliver information quickly and accurately.

Panelists include:

    * Karen Friedman, Karen Friedman Enterprises, Inc.
    * Jeff Jubelirer, Jubelirer Strategies
    * Anne Klein, Anne Klein Communications Group
    * Joshua Peck, Duane Morris LLP
    * Moderator: Richard Maloney, SEPTA (and former KYW Newsradio Reporter)

One registrant will be selected at random to receive a free copy of Karen Friedman's new book, Shut Up and Say Something: Business Communication Strategies to Overcome Challenges and Influence Listeners.


Le Méridien Philadelphia
Trumbauer Grand Ballroom
1421 Arch Street
Philadelphia, PA 19102

March 21

11:30 a.m. - Noon  
Registration & Networking

Noon - 1:30 p.m.
Lunch & Program

Registration Fees:  
$45 - PPRA Members
$60 - Non-Members
$25 - Students
Additional $5 fee for walk-ins 

Want to register? Click here.

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