Wednesday, March 2, 2011

PR Experts Assist New Non-Profit, Rock to the Future

Rock to the Future is one of the local non-profits selected to receive pro-bono public relations consulting from PPRA’s PRoactive committee. They are helping Rock to the Future develop a strong image in the community as well as in the media through writing and distributing press releases, promoting local concerts and re-designing their brochure.

Rock to the Future, founded just last year, is the only program of its kind in the city, which combines an afterschool music education and youth development program, at no cost to students. The participants of the program are Philadelphia students between the ages 9-14. Students learn to play an instrument – their choice of guitar, bass guitar, drums, vocals or keyboards – and also receive homework help. Students attend the program every day after school at the Atonement Lutheran Church in the Fishtown section of Philadelphia. During the course of the school year, the students will work together to write new, original music.

PRoactive is promoting a benefit concert on April 30th at Danger Danger Gallery where four local bands will play in to support Rock to the Future. Jessica McKay, Founding Director of Rock to the Future, performs in one of the local bands putting on the concert, Conversations with Enemies. Tickets are available at the door for $10. The benefit will take place in West Philadelphia at the Danger Danger Gallery, 5013 Baltimore Ave, Philadelphia, Pa., on April 30 at 8:00 p.m. Come out and support this important organization while enjoying a variety of music!

For more information about Rock to the Future visit

This blog post was written by Nina Scimenes. Nina Scimenes has been an active PPRA member since 2005. After graduating from Cabrini College with a Communications degree in 2006 she went on to do PR and fundraising at Laurel House, then most recently she was the marketing coordinator at Crowne Plaza Philadelphia Hotel, now she is a freelancer at Brides Philadelphia Magazine. This year Nina has also been a PR Consultant for Rock to the Future, a local non-profit that is benefiting from pro-bono PR from PPRA members. When she is not immersed in PR work she is most likely training for her next triathlon. Last year she completed her first triathlon in Philadelphia and is brave enough to go back from more including a swim in the Schuylkill River.

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