Friday, March 18, 2011

Mobile Technology: Changing the Way We Do Business

On March 3, the Greater Philadelphia Chamber of Commerce hosted a Mobile Technology event held at the Hub Meeting & Event Center in Center City. Professionals from various industries gathered to learn more about emerging trends in the wireless technology sector.

The keynote speaker, Vivek Kundra, U.S. Chief Information Officer, spoke about closing the technology gap. He discussed the Obama administration’s priorities concerning mobile technology in the coming months. He cited statistics that indicated that there has been a rapid growth of mobile devices. This growth has created a global consumer that often uses their wireless device as a primary connection to the Internet.

One priority of the administration has been to promote entrepreneurism and innovation. Kundra talked about working with startup companies in Silicon Valley and their cutting-edge thinking in mobile application development. Their focus is working with American start-up companies to make sure we remain competitive in the global economy.

Kundra went on to identify more trends to follow such as consumers moving to one device for personal and professional use and the money saving strategy of moving files to cloud computing. He sited some interesting numbers: more than 350,000 apps for the iPhone and more than 150,000 for the Android platform are on the marketplace today. Even with all these application, new ones are being developed at an astounding speed.

He spoke about faster and more ubiquitous networks, cheaper and more powerful processors and in the future, billions of sensors becoming part of a hybrid Internet. I have to be honest, the future he talked about sounded so cool! In addition, some of the other Obama priorities include providing at least 98 percent of Americans with access to 4G high-speed wireless and pouring $3 billion into a wireless innovation fund.

Public relations professionals need to keep up with the emerging trends and ways to reach their target audiences. New gadgets are rolled out constantly, the mobile consumer will continue to access their information via a wireless device, are you reaching them?

This blog post was written by Amanda Walsh. Amanda Walsh has a passion for integrated communications, social media and emerging technologies. She joined the public relations and marketing agency, Furia Rubel, in 2008 as a dedicated blogger and social media strategist. In 2010 she was promoted to Account Coordinator. Whether she’s using social media outlets to spread the good news about clients, conducting media outreach to regional publications or bloggers, or expressing opinions concerning industry news on Furia Rubel’s ThePRLawyer blog, Amanda is energized by all aspects of integrated communications. She can be found on Twitter or LinkedIn.

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